FRAV

My coolest discovery of 2009 is the FRAV. Born in 1996 with the collaboration of two young designers from Turin, FRAV is one of the most avantgarde streetwear brands existing in Italy. And they’ve recently opened a shop in Milan in Ticinese district. They have a superb style with nice details, kind of Scandinavia meets Milan. Even nicer is that they are a Made-in-Italy brand with Made-in-China prices. Apart from their home label, you can find April 77 and Surface to Air at FRAV. I couldn’t resist the wool and linen low crotch pants and the extra long gray cardigan. And I cannot wait to see the SS 2010 collection in store.

AW0910 collection images from FRAV website.

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This entry was posted on Tuesday, December 15th, 2009 at 01:45 and is filed under Fashion. You can follow any responses to this entry through the RSS 2.0 feed.