APC Fine Wash
Very exciting news from Aesop! They’ve teamed up with the coolest Parisian APC to launch a delicate fabric cleanser. Containing petitgrain, lemon and cedarwood, APC Fine Wash has been carefully formulated by Aesop chemists in order not to disappoint their clientele.
Available now at Aesop and APC stores worldwide and online.
Which is the naughty capital of Europe?
The parties are over and now Volvo revealed the true purpose of Subject60 tour. Disguised as fancy launch events for Volvo’s naughtiest car ever, the all-new S60, the tour was a carefully planned and monitored behavioral experiment.
Six secret experiments were integrated in the party, and monitored by anthropologist Dr Katarina Graffman.
Each experiment was designed to unveil the naughty side of the citizens. To compare people’s actual behavior with their preconceptions, the Naughty City Study also comprises an extensive quantitative survey. The results are nothing but naughty.
So which is the Naughty capital of Europe? Watch the video!
Ms. Katarina Graffman explains “I observed people’s behavior during all five events, and the Milanese clearly came out as the stylish party people, not afraid to dance and flirt openly. The Milanese were going crazy in the karaoke car and using the flower decorations to show their affection to other guests. Compared to the other cities Milan came across as very fashionable being able to let loose without crossing any limits.”
The quantitative study, with 2500 respondents, also proved the Milan to be particularly naughty:
- 95 percent of the Milanese consider themselves well-behaved.
- 71 percent of them state that they have a naughty side, and 46 percent that they have a naughty side that they are proud of.
- 75 percent wish that they dared to be even naughtier.
- The people of Milan is the most daily flirters, nearly 30 percent of them flirt on a daily basis.
- They also hit the gas pedal the most, two thirds of them admits to speeding.
And here are the results for other 4 cities involved in the Volvo Subject60 tour.
BERLIN
- 88 percent of the Berliners consider themselves well-behaved, a lower number than in any other city.
- At the same time 74 percent of the Berliners state that they have a naughty side, and 48 percent have a naughty side that they are proud of – that is the highest number of all cities.
- 61 percent wish that they dared to be even naughtier.
- 66 percent of the citizens of Berlin drives faster than the speed limits allows, and 27 percent enjoys it when it is not dangerous.
- 46 percent of the people from Berlin flirt on a weekly basis. This makes them the flirtiest people in the survey.
LONDON
- Londoners take most pride in being well-behaved, 35 percent of the citizens says they are well-behaved and proud of it.
- At the same time 75 percent admit having a naughty side, but only 23 percent are being proud about it.
- Londoners are not afraid to take risks, more than one third think that taking risks is a natural part of life.
- 65 percent wish that they dared to be even naughtier.
- 28 percent says that their naughty side shows mostly at home.
- 39 percent flirt on a weekly basis.
- 55 percent admits to overstepping the speed limits when driving.
PARIS
- Even though 98 percent of the Parisians consider themselves well behaved, 58 percent state that they have a naughty side. 46 per cent of the Parisians are proud of their naughty side.
- 87 percent of the Parisians wish that they dared to be even naughtier. That wish is stronger than for any of the other cities in the study.
- 34 percent of the Parisians flirt on a weekly basis.
MADRID
- 91 percent consider them selves well behaved.
- But at the same time 71 percent admits to having a naughty side.
- More than half, 54,5 percent, says that their naughty side shows mostly when they are partying.
- 71 percent actually wish they dared to be more naughty than they are.
- Today, people in Madrid are the least flirty, only 13 percent flirt on a weekly basis.
- Actually they are the most responsible drivers as well, 55 percent say they never drive faster than the speed limits allows.
more information and multimedia galleries animaribelle.volvocars.it
Subject60 Treasure Hunt
Volvo Subject60 5 nights, 5 parties, 5 cities Find Code Cubes hidden in your city to gain access to Subject60. Milanese edition is on June 10th. Download the layar app, then click the link below from your iPhone and find the cube to get access!
http://subject60.com/c/?coolstuffaround
The Naughtiest Event in Europe comes to Milan!
and You are invited!
Throughout May and June the Subject60 launch party will be touring the top 5 European cities: Berlin, London, Paris, Milan and Madrid, to promote the new Naughty Volvo S60. Straight after Berlin and London, the Subject60 tour arrives in Milan on June 10th, followed by 2 more nights of naughtiness in Paris and Madrid. The parties will be featuring renowned artist and fashion icon Lykke Li and photographer, blogger, providing “eye candy for the style hungry” – Face Hunter. Also in Milan guest hosts, the royal Pig Radio Deejays will be mixing it up.
Grab your iPhone (or Android) and download the app to look for the hidden cubes throughout Milan. The cube is your entrance key to the most unexpected, naughty and fabulous party ever in Milan! Hurry up!
Here is your map:
here is what to do:
1. Go to ‘Click to Start Search’ on the map.
2. Download the LAYAR app to your Android Phone or iPhone 3GS.
3. Go to one of the three locations on the map. Open this link on your phone: http://subject60.com/c/?coolstuffaround to activate LAYAR (TIP – don’t forget to bookmark the link in LAYAR)
4. Start searching for the hidden cube.
5. Register the 6 digit code once you’ve found the hidden cube.
Here are what the cubes look like:
The Brixton Pound – B£
British town Brixton has adopted its own currency. Here is how New York Times explains: “… issuing points set up around the neighborhood exchange pounds sterling for Brixton pounds (B£). You can ask for B£s in your change and then use them at some 120 Brixton businesses now accepting and trading in B£ notes. Brixton banks or issuing points will also make an even exchange of B£s for pounds sterling at any time.”
This interesting project aims to support the local commerce, ensuring the amount of money spent in Brixton stays in Brixton. For information on where you can get and spend your B£’s click here and here. The portraits on the notes are obviously of famous residents, click here to know more about them.
via NYTimes’ The Moment blog as the specimens picture.
